Private equity fund raising is difficult (but necessary) aspect of starting an investment company. To locate LPs and reach your goal, you must build your network. This requires a deliberate approach to managing relationships using the right tools and processes.

For a private equity firm, LPs are the investors who back your fund with committed capital. These are typically large institutions investors, such as pension funds, endowments and mutual funds. Sometimes, they are wealthy family offices or wealthy individuals looking for a return in a private equity. Additionally, some LPs could be funds-of-funds that are able to make investments in a variety of private equity funds. They can help you create a diversified portfolio.

To qualify as an LP, you must meet certain criteria. Generally speaking, LPs seek out an investment strategy that is compatible with yours, a history with a similar approach, and the commitment to invest. They also require you to have a clear understanding of how your fund operates and be able to explain the reason why it is worth investing in.

It’s a great idea allow your legal team to draft the offering memorandum, as well as partnership agreements before you look for potential LPs. It’s also a good idea to review your internal capabilities in investor relations and look into hiring an agent to place your offer.

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