Big Data Techniques are https://myvirtualdataroom.net/fundraising-digitalization-with-online-data-room-software/ a set of techniques that are used to analyze huge, diverse data sets. They incorporate advanced analytic technologies and the data can be anywhere from terabytes up to zettabytes in size. It can contain structured, semi-structured and unstructured information. It can be generated by many different applications and come from a variety of sources.

Customers generate a large amount of data every day when they send emails or use apps, engage on social media, and respond to services or products. They also generate data if they visit a shop or speak to an agent for customer service or make an online purchase. Businesses collect all this data as part of their daily operations and use it to increase customer loyalty or expand into new geographic regions or develop new products.

Data is typically delivered in a different format than it was in the past. It is no longer delivered in spreadsheets or database files and is instead accessed via wearable devices, social media, and many other technological platforms. It is usually unstructured text, images and videos and does not have a strict structure. This variety has contributed to putting the «big» in big data.

Velocity is the 2nd characteristic of big data. It refers to the speed at which data is created and moves around. Every single one of these actions, such as sending an SMS or responding to a Facebook, Instagram or credit card purchase, or making a purchase, produce data that must be processed quickly. This speed is what makes big data difficult to deal with.